The Mobile World Congress 2013 commenced yesterday in Barcelona, where Apigee – an API development platform – released some cool insights on mobile app usage. The statistics they presented are mind boggling… and slightly concerning. The most jarring stat being that 85% of smart phone users would rather go without water than losing access to their mobile apps.
So lets think about that for a minute — 85/100 people would choose to deprive themselves of probably the most important chemical compound in life’s infrastructure, so they can check ESPN scores, or play Angry Birds.
- “18% of the French can’t order themselves dinner without a mobile app”
- “32% can’t wake up in the morning without an app”
It seems painfully obvious that more and more people are relying on apps to get things done, and apparently are hopeless without them. In today’s society, you need to be somewhat of a techie to survive. Soon enough, most of how we control what surrounds us will be through some sort of technological device — communication, entertainment, shopping, paying bills, ordering food, etc. It can all be done through an app. This is exactly why we at Nooch feel we’re doing something important by providing a better alternative to visiting an ATM or awkwardly splitting the bill at dinner. It’s a process that can be done better through the use of a mobile app.
The way we can connect to the millions of others with smart phones is really incredible. Both individuals and businesses are growing their mobile presence and becoming part of an ever growing future of digital interactions… but is that really a good thing? When people would rather tweet than drink a cup of water? Only time will tell… But let’s just say I don’t plan to throw out the water cooler any time soon.